Charlotte Priestley
Director
Charlotte Priestley is an Australian design leader with over 20 years' experience across Service Design, CX, UX and UI. She has worked in the travel and wagering industries, and for the past decade in the finance sector, leading teams and delivering human-centred, commercially impactful digital experiences.
Charlotte Priestley founded Urban Oak Design to create a flexible, values-led studio shaped by both expertise and lived experience. As a loving mother of two — including a child with disabilities — and partner to a husband living with a progressive, life-changing neurological condition, she understands resilience, adaptability and the importance of meaningful work.
Passionate about supporting local business, Charlotte Priestley champions community at every opportunity — including her 2022 wedding in Creswick, where she proudly chose local venues, florists and accommodation providers. Her work is grounded in empathy, strong leadership and a belief that thoughtful design can strengthen both organisations and communities.
Andrew Kilmartin
Social Media Strategist
Ander brings creativity and strategy together to help businesses grow their presence online. With a focus on authentic content and clear brand voice, they help clients connect with their audience and get results that matter.
Fotima Evans
Principal & Manager: Experience Design
Fotima is a Principal & Manager: Experience Design, based in Melbourne, specialising in customer experience (CX), service design, and UX strategy. With experience across major Australian organisations including UniSuper, Telstra, NAB, and Southern Cross Austereo, she brings a strong human-centred approach to solving complex business challenges.
Fotima helps businesses thrive by translating customer insights into practical, strategic solutions — improving digital experiences, streamlining services, and driving measurable impact. Her ability to align user needs with business goals enables organisations to innovate with confidence and deliver meaningful, sustainable growth.
James T. (Te Wiata)
Creative Leader & Performance Marketer
James is an accomplished creative leader and performance marketer with a strong track record in driving digital growth and brand engagement. With experience across strategy, creative development, and measurement, James blends data-driven thinking with compelling storytelling to deliver high-impact campaigns that resonate with audiences.
He has worked with diverse organisations, helping them unlock growth through refined marketing strategy, brand positioning, and customer experience optimisation. James excels at translating insights into action — building campaigns that not only reach audiences but meaningfully connect with them.
Known for his strategic mindset, collaborative approach, and commitment to excellence, James supports businesses in navigating digital complexity and achieving measurable results.
